Dear EL followers.

We are all totally, 100% elated with our latest EL colection of trend stories. A team of like minded individuals who work together as a creative group have prduced a body of work that we hope will inspire all hairdressers on a global level. On behalf of myself, the EL team and SCHWARZKOPF PROFESSIONAL, thank for following our blog, as we once more celebrate our company claim.

Together. A passion for hair

Goodbye from Berlin – Steve and the EL crew.

Day 10

Hello EL followers – They say that all good things must come to an end and our "good thing" is no exception, we cannot believe that today is our final day and what a day it will be. Out of Shape

is really a strong fashion trend direction and we are going to push this story to a different level.

You'll have to wait a few hours to see what we do.

Log on later. Steve and the EL crew

End of day 9

Hello EL followers – day three was directional and super strong, with our global warriors, The Dark Amazons. The girls hair colours and cuts are fashion forward and inspriational. Final day tomorrow which will be special.

More from Berlin soon. Steve and the EL crew.

P.S. Just to be very clear, we do not ever use real fur on our models – FULL STOP, only fake fur pieces are allowed we have always adopted this policy and always will.

The thing that is always real is our great looking hair and SCHWARZKOPF PROFESSIONAL know how to do REAL hair, REAL well!!

Day 9

Greeting EL followers. Day three today is the day of The Dark Amazons. Strong clothes and strong directional hair. We have a lot of work to do today to prepare for the actual shoot so, less writing and more action. You will not be disapointed. More later, Steve and The Dark Amazons.

End of Day 8

Hello and welcome to the EL Blog.

So, the end of day 2 was great  – we achieved even more great shots and looks with Ditte and Cornelia our two 40's Romance models.

Sabine our very talented Photographer produced some stunning pictures of Lesley's colour and Tom's haircuts.

Tomorrow we have the Dark Amazons to look forward to – cannot wait!!

All the best Steve and the EL Crew.

Day 8

WOW- yesterday was a tough one – we did not leave the studio until 1.30 am but everyone was elated with the results of our hard work. The 4 models, Carol for 40's Romance and Jenny, Felicia and Liz for Eighties Fun all looked beautiful and were so happy with their finished looks. We have made a great start and today we finish our 40's Romance story. Bye for now Steve + the EL crew.

End of Day 7

A fabulous day one. A great 40's Romance model followed by 3 hot Eighties Fun girls who look S-E-N-S-A-T-I-O-N-A-L. We have got off to a flying start, 14 hours in the studio and the music is pumpin! See you tomorrow Steve + EL Crew.

Day 7

Hello and welcome to day ONE of the EL 111 Edition Part II Collection.

There is a real air of excitement about today as we hav a tough long hard day ahead of us hoever, f we pull it all together it will lok great! 

The sun is shining in Berlin the hair is going to shine even brighter – here we go!!

More later, Steve and the EL crew are going to work …

End of Day 6

Day 6

March 31st 2009 – Welcome to the EL Blog. Today we finish the set building and shoot 2 of our EL models for some specil looks for our Schwarzkopf colleagues in Asia. Just found a fantastic location for one of our trend stories, but keeping it secret for now!! Watch this space, more tomorrow, best wishes Steve+EL crew.

End of Day 5

Day 5

Hello EL followers.

On sunday we finished all our step by step and today we are transforming the studio into sets for our different trend stories throughout the week as well as doing all the light set ups.

It's all looking goog for the week ahead – more news tomorrow, all the best, Steve ;-)

End of Day 4

Day 4

Hello and welcome to day 4 of the Essential Looks shoot in Berlin.

Today we have Alexander who is our male model in the story, the Out of Shape. 

Liz features in Eighties Fun and finally Carol for 40's Romance.

The collection is really well balanced with both commercial and directional looks.

More news later, bye for now, Steve.

End of Day 3

Once again the work created on day three of our EL step by step was fantastic. As our cameraman Martin's T-Shirt says it's been like a "Superlative Conspiracy"!! Great, great work with a real wow factor, this is shaping up to be something really special.

Looking forward to our final SBS day tomorrow – The team are off for a well earned orange juice – hasta manjana – Steve.